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    <lastmod>2024-02-06</lastmod>
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      <image:title>Blog - The Beginning - The need for durable waterproof gear storage in my life - Make it stand out</image:title>
      <image:caption>Our cabin front porch with an array of rigid gear containers we use on a weekly basis.</image:caption>
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      <image:title>Blog - The Beginning - The need for durable waterproof gear storage in my life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - We’re on the board - We have a design! - Make it stand out</image:title>
      <image:caption>Couple different views of this beauty</image:caption>
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      <image:title>Blog - We’re on the board - We have a design! - Make it stand out</image:title>
      <image:caption>First sneak peak of our tote!</image:caption>
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    <lastmod>2023-12-01</lastmod>
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      <image:title>Blog - Long overdue UPDATE! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6407c9f32fe0545d8b231ff2/7f965240-cda4-4421-9ffb-68e67a1c5760/IMG_0455.jpg</image:loc>
      <image:title>Blog - Long overdue UPDATE! - Strength and stiffness were one of the largest unknowns to me personally that had me pretty nervous. There’s not a lot of other products out there similar to this that I could use as go-bys. All the rotomolded coolers are double walled and foamed so way stiffer couldn’t really use them for comparison. There are a lot of single walled rotomolded containers out there, but what I ran into was that they all have significant more structural ribbing, which provide great stiffness, but I was trying to minimize/avoid the ribbing for aesthetic reasons. I ended looking at the containers I personally was using and going out on a limb with some assumptions since the majority of these are injection molded or blow molded nothing was a direct comparison, but hey something to help brainstorm is better than nothing!</image:title>
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      <image:title>Blog - Long overdue UPDATE! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Long overdue UPDATE! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6407c9f32fe0545d8b231ff2/4088f197-7df4-411f-9f58-7ca3eea5e30d/IMG_2955.jpg</image:loc>
      <image:title>Blog - Long overdue UPDATE! - Literally the day after receiving these samples, we started integrating them into our typical program and started using them right away; camping trips, cabin trips, fishing trips, and multiple hunting trips - non motorized bicycle access, boat access and plane access. I’m very happy with how they turned out from a user and designer perspective. Primary objectives have been met or exceeded with this design. As a tinkerer by nature, there’s always going to be more iterations coming down the pipeline, but I feel we totally have more than a minimal viable product with this. I really like the size and proportions, could be happier in regards to the first size we’re going to produce. There were definitely a lot of frustrating moments over the last year and a half getting to this point, but it was SO gratifying pulling the first sample out of that box. When I look next to my desk at the samples while I type this entry I can’t help but grin and get super excited for what the future holds.</image:title>
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      <image:title>Blog - Long overdue UPDATE! - These are not full production run samples, but mold QC’s to confirm the acceptance of the mold. Essentially the mold maker sends a sample to confirm the product coming out of that mold is acceptable. This is primarily a QC check of mold - make sure there’s no imperfections, components fit good, no more machining is needed and it all jives before completing the final payment and shipment of the mold - pretty much speak up now or forever hold your peace. A complimentary QC sample is included in the mold casting cost, however we opted to have a total of 5 made, I was interested in seeing if there was any variance in repeatability at this stage of the game. This was also an opportune time to tryout some different colors, it’s one thing to computer render them for visualization but, in person is just so much better and helps make solid impressions on what direction we want to end up going.</image:title>
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      <image:title>Blog - Long overdue UPDATE! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Long overdue UPDATE! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - First Cold Weather Trial Run - Make it stand out</image:title>
      <image:caption>Hodge podge of pics throughout the trip</image:caption>
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      <image:title>Blog - First Cold Weather Trial Run - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - First Cold Weather Trial Run - Make it stand out</image:title>
      <image:caption>Pretty brutal view out our main window with the sun about as high as it is going to get for the day.</image:caption>
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      <image:title>Blog - First Cold Weather Trial Run - Make it stand out</image:title>
      <image:caption>Getting things ready and packed</image:caption>
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      <image:title>Blog - FINN - Coming Up with A Company Name - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - FINN - Coming Up with A Company Name - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - FINN - Coming Up with A Company Name - Make it stand out</image:title>
      <image:caption>One of my initial runs @ font trialing, trying to see which option I like better</image:caption>
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      <image:title>Blog - Logo Generation/Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Logo Generation/Development - Make it stand out</image:title>
      <image:caption>Lakehood, Alaska This is the view of the front range of the Chugach Mtns where we park Charlie (the floatplane) Perfect example showing the 3 elements I wanted to include in the logo - Water, Snow, &amp; Mtns!</image:caption>
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      <image:title>Blog - Logo Generation/Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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